Entrance to Abercrombie & Fitch, New York City
It’s called niche marketing. (Excellent product placement.)
Entrance to Abercrombie & Fitch, New York City
It’s called niche marketing. (Excellent product placement.)
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Filed under: The Last Word |
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Who knew the gates to paradise would be denim…
Dear. Sweet. Jesus. What an entrance.
I’d hit that. Wow.
Thorn’s comment killed me. How true.
Thank you for that, darling.
Not just any denim (and certainly not A&F), but Levi’s 501s. (Note: I am not in marketing or any employee of the Levi Strauss Company, nor do I endorse its offshore labor practices.) But Levi Strauss owes its success after the Great Expanse of the 1890s to gay men of the 1970s, and LS knows it.
We owe our fealty to a product well-constructed (getting them to tear, bleaching the basket, hundred washes, etc.) was only part of the ordeal, but for jeans in which buttons popped out easily, obviating the need for white pants to protect pubic property or briefs that had interminable loops, and viola, there it was.
I partnered before I learned the “back end” trick, but if surroundings were a little too crowded, no one never had to drop his drawers or unzip pubic hairs.
Now I pick up gay rags with hoards of “brief ads,” and wonder why anyone needs them (unless of course zippers). Let me suggest to today’s fashion-driven the joys of 501s for efficiency, comfort, easy, durability — and if whitefronts are absolutely necessary, butch it up with boxers, not briefs.
Now if we could only get LS to make their pants in the U.S.
OH. MY. GOD. This is why the terrorists hate us…
Sure thing, Iggy-doll. ^_~
Not in the least impressed with that basket. Too bad it’s not a pair of Wranglers on that boy. They don’t call Wrangler jeans the “push-up bra for men” for nothing!
Back when it was OK to be caught dead shopping there, I would go into the South Street A&F in New York and when you’d reach the register the employees would ask with a “wink, wink” look if you wanted a catalog, which just happened to come wrapped in plastic.
Corporate Homosploitation.
So, Gry, did you take home a catalog? ^_^
I didn’t because it’s not really the look I go for, but the straight friends I was there with did and just ate up the whole aesthetic. The girls liked all the pretty, half-dressed models and the A&F style was everywhere when I was in college for the guys. When the stores started having guys in nothing but boxer shorts standing there to draw people in with bad house music playing in the background, it just seemed too silly. MAD TV started parodying the whole thing and I knew other people had picked up on it too.
My experience was probably closer to the way blacks regard Tommy Hilfiger: a name brand that co-opted our look and either sold it back to us or marketed it toward suburban mall kids who’d be the first to shout that being gay is totally, like, gay, never realizing that they’re buying watered-down styles you’d find in New York or San Francisco.
I really find A&F very peculiar - as they actively promote the naked muscular prepy jock type guys in the adverisements like this- they didn’t have the ‘Balls’ to continue publishing their Homo Erotic Magazines which you could take out an annual subscription. The religious zealots of right wing fundamentalism soon cut short that dream, they had the fucking cheek to say that the magazine was pornographic?
Tell me- do A&F have corporate shareholders who are born again christians or republicans - who say no to straight gay sex with adults and the same people are exposed as having the same prediliction as catholic priests with younger males.
God- America is so fucking contradictory!
Sorry - I should have included that my venom was directed at corporate America - not the gorgeous lovely Americian hunks who frequent this site… Americians I love - but your laws are fucking crazy!!
Sodom and Gommorah